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Posts Tagged ‘Web search engine’

Poor Or Good Economy, Advertising Can Help You Bring In Customers

Posted by 104Inc.com on February 27, 2009

View of Wall Street, Manhattan.
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Poor Or Good Economy, Advertising Can Help You Bring In Customers

I understand that a slow cash flow is hard to cope with and the first inclination is to cut out the overhead. Unfortunately, they think of advertising as overhead. I considered it an extra salesperson that never slept, needed no health benefits, but always worked hard to bring in business. Advertising should be the last thing to go especially if you can cut cost and get more leads in the process. Now doesn’t that sound like a win-win? Read: Poor Or Good Economy, Advertising Can Help You Bring In Customers Read

By: 104inc.com | 25/02/2009 | Advertising

How To Advertising Online For Free!

Advertising online is big business nowadays. Since the medium is quite cheap to maintain, some other options have become open to earn while advertising online. By being observant online, one can find the ways to make money on online advertising. You can either be the host or the source, and here some ways one can utilize this business for personal revenue. Read: How To Advertising Online For Free! Read

By: 104inc.com | 20/02/2009 | Advertising

A Less Costly Way Of Going Green And Promoting Your Brand With 104Inc

All companies and businesses know the importance of spreading the word about what they sell and offer in order for people to know that their products or services exist in the market. And they know that target consumers will only try out a certain brand when they are aware of it or, as is most often the case, when they have heard of it repeatedly. This is the reason why businesses need all the advertising and promotion they can get…and afford. Read: A Less Costly Way Of Going Green And Promoting Your Brand With 104Inc Read

By: 104inc.com | 20/02/2009 | Advertising

Are The Yellow Pages Still Useful In This Internet Age?

I grew up before microwave ovens, fax machines, cell phones and personal computers. I finally got a Mac in 1984. Ten years later, a cell phone. I started working a sales consultant for the Yellow Pages in 1980 and figured that they would be around forever. But look at us now. We are hooked on Google searches and Blackberries as our PDA’s. What a difference a generation has made. So, do I or anyone else I know, still use the old printed directory? Read: Are The Yellow Pages Still Useful In This Internet Age? Read

By: 104inc.com | 20/02/2009 | Advertising

Why Don’T You Have A Sidewalk Or Window Sign For Your Small Business?

Advertising is so important for any business to survive. If you want people coming in your store then you have to advertise right? s a small business owner, I am sure you are always looking for an inexpensive yet very effective way to attract customers and make more money. Am I still right? Well I just have one question. Why don’t you have a sidewalk sign? Sidewalk signs have been proven to increase walk ins and sales but yet you still haven’t bought one. Again I ask why? Read: Why Don'T You Have A Sidewalk Or Window Sign For Your Small Business? Read

By: 104inc.com | 20/02/2009 | Advertising

How To Advertise Your Business On A Budget

With the unemployment rates going up, market ratings going down, and an overall gloomy outlook for the next few months, every business needs to cut costs. We all need to ride out this economic storm and wait for those clearer skies beyond. Hence, the norm usually these days is that you need to fit a small budget for a big objective. Advertising for example is one of the key investments that may suffer some budget cuts but still has some big shoes to fill. Read: How To Advertise Your Business On A Budget Read

By: 104inc.com | 20/02/2009 | Advertising

The Power Of Action Learning

I learned recently about The Freedom Class, a laptop seminar with Tim Brocklehurst. He claims that with just 2 days, he can set you up with your own Internet Business set to earn over $66,000 in eight months – and over $100,000 in a year. The theory is based around the phenomenon of exponential growth, and there are numerous examples of people who have experienced it using effective viral marketing on The Internet. Read: The Power Of Action Learning Read

By: 104inc.com | 20/02/2009 | Internet

How People Get Back Together After A Break Up

It might seem impossible right now to think that there is anyway for you to get back together with your ex. You maybe thinking that there is no way that your ex will take you back. The fact is that regardless of the reason you have been given by your ex, the true nature and reasons why they left can be right in front of you. Read: How People Get Back Together After A Break Up Read

By: 104inc.com | 20/02/2009 | Relationships

Internet Marketing Provides A Way For You To Earn Your Living Online!

An internet marketing seminar can be your ticket to learning everything you need to get started making money online. If you are like the thousands of people who have been laid off or “sacked” recently as they say in the U.K., you should look to learning a skill that no one can take away from you now. Read: Internet Marketing Provides A Way For You To Earn Your Living Online! Read

By: 104inc.com | 19/02/2009 | Advertising

Free Internet Marketing: 104 Online Marketing Strategies

Remember: You can’t put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Unless you have something as needed and wanted as the original and authentic Fountain of Youth, your customers are not going to look for you; you have to look for them. Read: Free Internet Marketing: 104 Online Marketing Strategies Read

By: 104inc.com | 19/02/2009 | Advertising

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Paying For Traffic and Getting it For Free – The 2 Sides Explained

Posted by 104Inc.com on February 5, 2009

Advertising on Times Square, New York City
Image via Wikipedia

The question is asked so many times on the internet today. People try to answer it here and there, but no one seems to give a definitive yes or no answer to it. Would you prefer to pay for traffic? Or get it for free? Well, if asked in this manner, then the answer would be obvious. Everyone likes free stuffs. But paid traffic has some uniqueness as well.

Just like many other things in the world today, it is very difficult to respond to this question with a yes or a no answer. However one can always give the advantages and disadvantages of both methods of traffic generation.

Below, I’ve summarize 2 advantages and 2 disadvantages of both methods.

Disadvantages of search engine optimization.

1. The main disadvantage of search engine optimization is the time factor. It may take a very long time for you to crack the “get raked high” code and rank on the first page of the organic search results for a popular keyword. This is not a piece of cake and it is not given to any Tom and Dick to do it. It may take a considerable amount of time and perseverance to ever rank high in the organic search results. If at all you ever rank high.

2. Another big disadvantage of search engine optimization is that most search engine users who click on the websites found on the organic search results are just looking for free information, so therefore are not ready to make any purchase at that time. So if you are running a website that you expect people to buy, then your conversion rate could be low on organic searches.

Advantages of search engine optimization

1. Free advertising. The main advantage of organic search result is that it is free. Once you find your website ranked on the 1st page of a main search engine for a popular keyword, then you start getting free targeted traffic to your website. This is great for advertisers or webmaster because they will keep on getting this free advertising as long as they keep ranking high in the organic search results. Unlike pay per click advertising where your advertising stops the same second you stop paying for your clicks.

2. The second advantage of organic search results is that they occupy more space on the computer screen. About 70% of a typical Google search results page is filled up with organic results. This means that they have more advertising space than sponsored links.

The disadvantages of pay per click

1. The main disadvantages of pay per click advertising is the fact that you pay for advertising on the left hand side of your computer screen, while your competitors are getting that same advertising for free on the right hand side of your computer screen.

2. Another big disadvantage of pay per click is short term basis. Once you stop paying for clicks, that is it, you don’t get any clicks. Unlike search engine optimization, where you keep on getting clicks as long as you remain highly ranked in the organic search results. Added to the disadvantages is that fact that Google AdWords is kind of hard to master. Though Google claims that their AdWords platform is easy to understand, this is not the case. To succeed with AdWords, you should have an IQ that is above average.

The advantages of pay per click advertising

1. When it comes to targeting the audience who could likely buy your product, pay-per-click is King. Most Google users are aware that search results that appear on the right hand side of their computer screens are sponsored links. This means that someone is paying for that information to appear there! With this in mind, they are more likely to be qualified buyers, than people who are just searching for free information on the internet.

2. When Advertising on Google AdWords, you can set the specific business objectives you want to meet. For example, if your business objective is generating leads and identifying prospect, then Pay Per Click advertising would track ads that lead to this result, for example event registration and news letter registration. If your business objective is to Brand, Build awareness and educate prospect, then AdWords would do a good job of giving you highly targeted impression and qualified visits to your website. And finally if your business objective is to generate sales and acquire new customers, then Pay Per Click can help you track your conversion, by measuring what you identify as a goal. This could be done using the inbuilt conversion tracker available within the Google AdWords interface. With conversion tracking, advertisers can easily track sales, registrations, catalog requests and much more.

I would not give a Clair cut answer to this question either, but form the advantages and disadvantages I have outlined above, you can judge for your self. As for me I use both methods of advertising, but pay per click as for now has been yielding more fruits than SEO.

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