TenFourInc.com

Just another WordPress.com weblog

Posts Tagged ‘free advertising’

Take Your Ad Out of the Yellowpages and Save a Bundle!

Posted by 104Inc.com on February 25, 2009

Take your ad out of the yellowpages and save a bundle. Actually, there’s a bit more to say, but most of my customers usually did just that before coming to see me. You see, I counsele 1000’s of clients during my years as a marketing consultant. So, during a recession, customers would ask to cut or remove their ads entirely. Hey, it made perfect sense to them. When business is good, advertise. When it’s bad, don’t. They also probably buy high and sell low in the stock market, too.

I understand that a slow cash flow is hard to cope with and the first inclination is to cut out the overhead. Unfortunately, they think of advertising as overhead. I considered it an extra salesperson that never slept, needed no health benefits, but always worked hard to bring in business. It was tough to convince my customers to stop dumping money in the yellowpages and start getting more for less.  Advertising should be the last thing to go especially if you can cut cost and get more leads in the process. Now doesn’t that sound like a win-win?

But invariably some businesses will still remove advertising and hope things would get better on their own. Amazingly, when I see them the following year, things weren’t any better and often, worse. They couldn’t comprehend what was happening, so I tried to explain the situation.

I would start with, “You just made your competitors very happy.” The business owner would look startled. “Why is that?” they might ask. “Because,” I reply, “you aren’t in the yellowpages anymore and that’s great but did you replace it with a lower cost and more effective alternative?  No. So when a consumer’s water heater dies and they go searching for a plumber, the other plumbers are there and you aren’t. They get to benefit from less competition. So, even though they pay for the ad, it works better when there are less ads. You did them a favor. I hoped they thanked you.”

Sure, the poor times might cause you to drop the color or reduce a size, but dropping the ad is not the way to help yourself when every customer becomes even more precious. There are other ways to beef up the results of your ad without spending more. In fact, I’ve had some clients spend less and still maintain a successful advertising program. It’s all about the little things and how they are handled. Haven’t you brought your car into the shop for a tune-up? Well, I bet it’s time to trade in that old and dusty yellowpages ad and 104inc.com is your neighborhood low cost and high impact advertising source. They will show you how to create a headline that works and create a slimmer and trimmer ad that can compete for more business. Also, 104inc.com will help you track the results of the ads so you know exactly how it’s doing.

Give your ad a makeover and take it out for a test run with a 45 Day FREE Trial. In a poor or good economy, your advertising can help you bring in customers, if it’s well thought out and created with your business in mind.

 

Advertisements

Posted in Advertising, Business, Business Finance, economy, Free Trial, marketing, Online Business, Online Discounts, Sales Training, success, work | Tagged: , , , , , , , , , , , , , , , , , , , | 1 Comment »

Paying For Traffic and Getting it For Free – The 2 Sides Explained

Posted by 104Inc.com on February 5, 2009

Advertising on Times Square, New York City
Image via Wikipedia

The question is asked so many times on the internet today. People try to answer it here and there, but no one seems to give a definitive yes or no answer to it. Would you prefer to pay for traffic? Or get it for free? Well, if asked in this manner, then the answer would be obvious. Everyone likes free stuffs. But paid traffic has some uniqueness as well.

Just like many other things in the world today, it is very difficult to respond to this question with a yes or a no answer. However one can always give the advantages and disadvantages of both methods of traffic generation.

Below, I’ve summarize 2 advantages and 2 disadvantages of both methods.

Disadvantages of search engine optimization.

1. The main disadvantage of search engine optimization is the time factor. It may take a very long time for you to crack the “get raked high” code and rank on the first page of the organic search results for a popular keyword. This is not a piece of cake and it is not given to any Tom and Dick to do it. It may take a considerable amount of time and perseverance to ever rank high in the organic search results. If at all you ever rank high.

2. Another big disadvantage of search engine optimization is that most search engine users who click on the websites found on the organic search results are just looking for free information, so therefore are not ready to make any purchase at that time. So if you are running a website that you expect people to buy, then your conversion rate could be low on organic searches.

Advantages of search engine optimization

1. Free advertising. The main advantage of organic search result is that it is free. Once you find your website ranked on the 1st page of a main search engine for a popular keyword, then you start getting free targeted traffic to your website. This is great for advertisers or webmaster because they will keep on getting this free advertising as long as they keep ranking high in the organic search results. Unlike pay per click advertising where your advertising stops the same second you stop paying for your clicks.

2. The second advantage of organic search results is that they occupy more space on the computer screen. About 70% of a typical Google search results page is filled up with organic results. This means that they have more advertising space than sponsored links.

The disadvantages of pay per click

1. The main disadvantages of pay per click advertising is the fact that you pay for advertising on the left hand side of your computer screen, while your competitors are getting that same advertising for free on the right hand side of your computer screen.

2. Another big disadvantage of pay per click is short term basis. Once you stop paying for clicks, that is it, you don’t get any clicks. Unlike search engine optimization, where you keep on getting clicks as long as you remain highly ranked in the organic search results. Added to the disadvantages is that fact that Google AdWords is kind of hard to master. Though Google claims that their AdWords platform is easy to understand, this is not the case. To succeed with AdWords, you should have an IQ that is above average.

The advantages of pay per click advertising

1. When it comes to targeting the audience who could likely buy your product, pay-per-click is King. Most Google users are aware that search results that appear on the right hand side of their computer screens are sponsored links. This means that someone is paying for that information to appear there! With this in mind, they are more likely to be qualified buyers, than people who are just searching for free information on the internet.

2. When Advertising on Google AdWords, you can set the specific business objectives you want to meet. For example, if your business objective is generating leads and identifying prospect, then Pay Per Click advertising would track ads that lead to this result, for example event registration and news letter registration. If your business objective is to Brand, Build awareness and educate prospect, then AdWords would do a good job of giving you highly targeted impression and qualified visits to your website. And finally if your business objective is to generate sales and acquire new customers, then Pay Per Click can help you track your conversion, by measuring what you identify as a goal. This could be done using the inbuilt conversion tracker available within the Google AdWords interface. With conversion tracking, advertisers can easily track sales, registrations, catalog requests and much more.

I would not give a Clair cut answer to this question either, but form the advantages and disadvantages I have outlined above, you can judge for your self. As for me I use both methods of advertising, but pay per click as for now has been yielding more fruits than SEO.

Reblog this post [with Zemanta]

Posted in Advertising, Business, life, work | Tagged: , , , , , , , , | 1 Comment »

Free Online Advertising: New Challenges Need New Answers

Posted by 104Inc.com on December 17, 2008

New challenges need new answers; If there’s one truth I’ve learned these past years serving growing companies and helping them explode their business, that’s GOT to be it. And in today’s “slow” economy, the old ways of recruiting new people into your business, the ways we found working in an “easy” economy… well, they just won’t cut it.
 
Like it or not:  You can’t stand still in business. You’re either growing or you’re shrinking. And like a yacht without a rudder, if you’re not putting things to work for you to get your direction clearly set, you’re at the mercy of wind and wave.  But it’s not bad news. In fact, because so many people in your business have just “given up”, this so-called “crunch” could be the best thing for you and your family.
 
Surprised? I bet you are.
 
And in a moment, I’ll share with you how you can prove this to yourself for just FREE… with 0% risk to you. But before I get into that, it seems hard to believe how much things have changed: Years ago when I started sharing with growing companies like yours the secrets to explosive business growth, the Internet was a FRACTION of its size today.  But now there are an estimated 1.133 BILLION people using the Internet regularly: Can you even IMAGINE a larger pool of potential prospects for your business, no matter WHAT it is?  And just as the Internet has grown, the opportunities have grown right along with it.
 
Fact: everyone today seems to be desperately looking for new ways to make those few extra bucks to make ends meet… so could there be a BETTER time for you to be there as their “lucky rabbit’s foot”, with your opportunity?  No.
 
Approach it in the right way, and this could be the best time of all!  And that’s why I created the NEW “Endless Free Online Business Link and Advertising” for you, new thinking, new solutions for a new economy.  These new services are nothing you have ever seen before.   It might seem like a dream right now but I promise and I actually GUARANTEE with my own money — I’ll share with you the “new secrets” to adding a minimum of five new people to your business, each and every week… for a lifetime to come!  And I want YOU to join me, at 104Inc.com for FREE; sounds too good to be true?  I guess it might. But it IS true: I want you to give 104inc a try for free and you can START TODAY.
 
No strings.  They are sharing the secrets that “Pay Per Click” companies like Google don’t want you to know.  I know how tough it seems right now, so I’m sharing my success and good fortune with you and bringing it within EVERYONE’S reach: Register for free and you’re set to go: 104Inc allows you to find what you desire through multiple websites while still being part of our innovative network. With unlimited doors for users to “walk” through to locate your business, everyone within 104Inc automatically promotes for one another.
 
I’m not joking.  See, I KNOW how powerful this is, so I don’t have to worry about it not giving you the results I promise…  and YOU don’t have to decide now, because you can just give it a try for just free.  And, you know, when all this blows over, when the dust settles and things “pick up” again, there will be two groups of people in your organization:
 
  1. Those who made things happen; 
 
  2. And those who just had things
     happen to them.
 
I ask you now: which group do you want to be in? Visit 104inc.com right now and register.  You have nothing to lose and only business to gain.

free advertising

free advertising

Posted in Advertising, Business, Diary Entry, economy, job, life, motivation, Online Business, Online Discounts, Personal Finance, Sales Training, work | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

I Hate My Job and My Boss

Posted by 104Inc.com on December 10, 2008

I here the same complaint over and over again; my manager sucks, I hate my boss, if I was in charge I would be a better boss, the owner of the company never listens to my ideas. I have one thing to say to those people. STOP COMPLAINING!!!

The reason you are in a dead end no where job is because you are not the smartest or the most efficient or the hardest working. Most of you who complain about this are probably reading this from your desk at work instead of being productive. The successful people do not work for anyone but themselves. They
create something new to bring to the marketplace. They are the ones who create opportunities so a lazy dumb ass like you can even have a job.

I want you to conduct an honest evaluation about yourself and your work ethic and ask your self the following questions:

1. How much time do you spend speaking with co-workers about things other then work?

2. How much time in a day do you send on email talking with friends or forwarding jokes rather then doing your job?

3. When was the last time you presented a feasible idea to the company which can help the company to increase sales, profitability, and efficiency?

4. How often do you have to be told what to do in your job rather then you taking the lead to do your job?

5. How often do you send your work up to management without checking the quality of your work?

If you are truly working at least 40 hours per week and the answer to number 1-2 is 0 think about what the owner of the company is doing? That owner is probably working 2-3 time more then you because they want to make sure that the company stays afloat so that you and all the people just like you will still have a job tomorrow.

The reason that you are not moving up is because you have done nothing when it comes to points 3-5. You need to remember something. Most smart and successful entrepreneurs and managers already know what they want and how they want it and it is most likely they will not take your advice or suggestions. So next time they tell you to do something do not say it cannot be done. Try to figure out how to get it done. Do not ask question just do it. As long as you get the end result and it is legitimate and ethical do it. That will show the manager that you are worthy of more and worthy of success.

If you still hate what you are doing, go to 104jobz.com. Find a staffing company that can place you with a firm that you can work with.

Posted in Advertising, Business, Diary Entry, economy, GoodBye, job, life, motivation, work | Tagged: , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Free Online Adveriting Starting Today At 104inc.com

Posted by 104Inc.com on November 28, 2008

My last article contained some exciting news. As I mentioned, 104inc recently launched an exciting Free Online Advertising service which gets your website submitted, listed and linked to Thousands of 104inc branded websites and hundreds of search engine optimization (SEO) web link directories.

For more information visit:

http://www.104inc.com

You may be asking yourself… WHY would I want to take advantage of this free new service? Well… here’s why, you get:

Automatic submissions into thousand of 104inc websites.

* Permanent web links help you achieve better rankings in the search engines.

* A steady increase in your links will occur because the submission process is professionally done over several months — just what the search engines love to see!

The end result is that this is free marketing that will drive traffic direct to your site in multiple ways … You get traffic from the web related websites AND over time you will get a nice boost in your search enginges ranking. This service will have a positive lasting effect on your website and business.

For more information or to get started click here now:

http://www.104inc.com

The Free Online Advertising Service gets you PERMANENT LINKS – something that every website business needs to succeed!  Just visit 104inc.com and register today to start driving more visitors to your business.

main site: http://www.104inc.com

Posted in Advertising, Business, Online Business | Tagged: , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Increase Your Web Site Traffic: Free Advertising!

Posted by 104Inc.com on November 4, 2008

We know you want to increase your web site traffic that is presumably the main reason why you are reading this post. That’s why you should know about the great traffic and sales building potential of our exclusive one-of-a-kind Online Community called 104inc. With this FREE service you can get your web site listed in over 2,000 104inc Branded Wedsites!

Here’s what other people have said recently about this service:

“With all the useless marketing programs, promo gibberish, and empty promises on the internet these days, listing with the 104inc.com’s service has been refreshing and rejuvenating to our web site business. Our 104inc ads and listings is definitely a “Rose amongst the Weeds!”

Douglas Boisvert
VintageVending


“As an Online Retailer the need to succeed and standout is crucial. You have competition from multi-million/billion dollar companies that leave very little room for the small business person. 104inc.com has offered us that advantage necessary to stand out in an over saturated market. Utilizing their  service has without a doubt increased our traffic and resulted in increased sales. The resulting sales revenue totally justified the investment. We recommend them to any company seeking to get the most out of their marketing dollar and position their company site at the top.”
Jennifer Lang
Jlynne Gifts

Find out more at:

     http://104inc.com/?p=faq

It’s a great feeling to see your web site leap into the very top placement in over 2,000 websites! Additionally, many people report a nice increase in their website search engine positions over time too!

Also, if you order a full year of the 104inc service we’ll write a professional newspaper-style information article about your website that will carry a direct link to your website. We will also submit this article to about a dozen major web article directories where thousands of people will read them and be able to download your article to add as content onto their own web site – keeping your direct links in tact – and each time providing you with a new doorway where high quality targeted visitors will find your website! This acts like a genuine and powerful viral marketing tool that will continue to build over time!


“You promised us results and you delivered. Bugoffscreen received more hits in one month using your “104inc profile listings” than in the previous 3 months, without it, combined. Thanks 104inc, you’re the best!”

Brooke Branning
Bug Off Instant Screen

Plus, as a member of our Online Community, I’m making the following special offer available to further assure your success:

Take advantage and Register within the next week that is the next 7 days only – and as a special bonus you will receive a 45 Day Free TRIAL! your listings on over 2000, 104inc branded sites will be ABSOLUTELY FREE!

This free gift alone can help you generate more online sales right now! Get started now:

     http://104inc.com

Once you order, you’ll be linked in within twenty four hours. You should know that we are 100% dedicated to your success and will be here to help after the purchase. If you have *ANY* questions, please feel free to Contact US.

TenFourInc.com

104-hd-logo

Posted in Advertising, Computers, motivation, Online Business, Personal Finance | Tagged: , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Free Advertising Community: Very Exciting Thing For Any Small Business Owner!

Posted by 104Inc.com on October 14, 2008

Anti-Adver...

Image by finishing-school via Flickr

I’m a small business owner in Southern California and a member of 104inc.com community, since I became a member of 104inc the traffic to my website and to my physical store has doubled. This of course is a very exciting thing for any small business owner so I wanted to share this online community/network with the rest of you.

One service you should be aware of in particular is the incredible geo-targeting traffic service at:

http://104inc.com

You know the importance of drawing visitors to your website. You also know that not just any visitors will do — they must be people who are genuinely interested in what you are offering, in other words they must be targeted! It is with these goals in mind that they designed and perfected a Free Geo- targeted service at all of their thousands of 104 branded websites:

examples of some of the 104 Branded websites could be found if you visit http://104inc.com and click the “more 104’s” tab on the top left of the screen.

“I just signed up with the service last month and I must say that I LOVE it! I have been trying so hard to find marketing services that get RESULTS! I can see why everybody should register for your marketing products. Your marketing concept and program are really one of the best I have seen. Thanks again!”
George Y
http://BuyatDiscounts.com

Get Started Today …
Visit: http://104Business.com and click register on the top right of the screen and create a free profile

When you take advantage of the 104inc.com services here’s what you’ll be getting:

* TARGETED & UNIQUE VISITORS SENT DIRECTLY TO YOUR WEBSITE.

* TRAFFIC IS DELIVERED DURING PRIME TIME YIELDING MOSTLY USA CUSTOMERS AND ALL ENGLISH SPEAKING VISITORS.

* WE GUARANTEE THE AMOUNT OF TARGETED VISITORS YOU WILL RECEIVE… YOU CAN TRACK YOUR AD CAMPAIGN STATS.

The free geo-targeting service is simply the most direct and sure-fire way to receive more of what you need to make your business a success: TARGETED VISITORS THAT YIELD ACTUAL SALES!

http://104Business.com

I hope you enjoy the free advertising tools and services visit 104ad.com main site If you have any questions or comments please feel free to contact them through the “contact us” feature on their site:  They always contact me within 24 hours.

Reblog this post [with Zemanta]

Posted in Advertising, Online Business | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »