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Posts Tagged ‘economy’

Take Your Ad Out of the Yellowpages and Save a Bundle!

Posted by 104Inc.com on February 25, 2009

Take your ad out of the yellowpages and save a bundle. Actually, there’s a bit more to say, but most of my customers usually did just that before coming to see me. You see, I counsele 1000’s of clients during my years as a marketing consultant. So, during a recession, customers would ask to cut or remove their ads entirely. Hey, it made perfect sense to them. When business is good, advertise. When it’s bad, don’t. They also probably buy high and sell low in the stock market, too.

I understand that a slow cash flow is hard to cope with and the first inclination is to cut out the overhead. Unfortunately, they think of advertising as overhead. I considered it an extra salesperson that never slept, needed no health benefits, but always worked hard to bring in business. It was tough to convince my customers to stop dumping money in the yellowpages and start getting more for less.  Advertising should be the last thing to go especially if you can cut cost and get more leads in the process. Now doesn’t that sound like a win-win?

But invariably some businesses will still remove advertising and hope things would get better on their own. Amazingly, when I see them the following year, things weren’t any better and often, worse. They couldn’t comprehend what was happening, so I tried to explain the situation.

I would start with, “You just made your competitors very happy.” The business owner would look startled. “Why is that?” they might ask. “Because,” I reply, “you aren’t in the yellowpages anymore and that’s great but did you replace it with a lower cost and more effective alternative?  No. So when a consumer’s water heater dies and they go searching for a plumber, the other plumbers are there and you aren’t. They get to benefit from less competition. So, even though they pay for the ad, it works better when there are less ads. You did them a favor. I hoped they thanked you.”

Sure, the poor times might cause you to drop the color or reduce a size, but dropping the ad is not the way to help yourself when every customer becomes even more precious. There are other ways to beef up the results of your ad without spending more. In fact, I’ve had some clients spend less and still maintain a successful advertising program. It’s all about the little things and how they are handled. Haven’t you brought your car into the shop for a tune-up? Well, I bet it’s time to trade in that old and dusty yellowpages ad and 104inc.com is your neighborhood low cost and high impact advertising source. They will show you how to create a headline that works and create a slimmer and trimmer ad that can compete for more business. Also, 104inc.com will help you track the results of the ads so you know exactly how it’s doing.

Give your ad a makeover and take it out for a test run with a 45 Day FREE Trial. In a poor or good economy, your advertising can help you bring in customers, if it’s well thought out and created with your business in mind.

 

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Posted in Advertising, Business, Business Finance, economy, Free Trial, marketing, Online Business, Online Discounts, Sales Training, success, work | Tagged: , , , , , , , , , , , , , , , , , , , | 1 Comment »

New plan to spur consumer lending

Posted by 104Inc.com on November 28, 2008

The Federal Reserve and Treasury department have announced new plans to inject up to $800 billion into the U.S. economy –
with the goal of reducing the costs and making it easier for consumers to get mortgage and other consumer loans.
The new program includes plans for the Fed to purchase up to $600 billion in mortgage-backed securities from Fannie Mae, Freddie Mac and the Federal Home Loan Banks. The other $200 billion will be made available to investors who back other consumer loans – including credit card, student and auto loans.
These investments are designed to take a large portion of consumer debt out of the market and, in turn, support continued and increased consumer lending opportunities to eligible borrowers.

Posted in Banking, economy, Mortgage, Personal Finance | Tagged: , , , , , , , , , , | Leave a Comment »

Last Presidential Debate! Who hates joe plumber more?

Posted by 104Inc.com on October 16, 2008

Decisions, decisions….what to watch: the Dodgers/Phillies game or the final Presidential debate? 

Okay, I chose the debate.  If I can remember some of the talking points from the previous debates, why can’t the candidates?  Mainly it was McCain who didn’t seem to remember the talking points.  He got some points wrong about the Obama healthcare plan.  These were the same points he got wrong last week.  Then, he looked surprised when he was corrected by Obama for the second time.

The CNN coverage featured a split screen showing each candidate and that just wasn’t good for McCain.  Maybe he suffers from the same curse as George W. Bush….kind of a superior look on his face.  Obama generally looked like he was either paying attention to McCain as he spoke or he was taking notes.  McCain’s look seemed to say “this guy doesn’t know anything”.  Which may be true, but the look didn’t serve him well.

McCain seemed to start off well, but then went downhill.  He seemed to fall into trap that Obama set and ended up looking whiney about the campaign ads and talking about Bill Ayers. 

McCain’s biggest problem seems to be the economy.  Probably doesn’t matter who the Republicans ran as their candidate for president.  If the economy was in decent shape, McCain might have a chance.  His poll numbers have done nothing but trend down since the debates began. Part of the problem is his performance, but the party that is in power gets to take credit for a good economy or the blame for a bad economy.  It might not be right, but that is the way it is.

At least you can count on 104inc.com to give you unbiased information.

Posted in economy, Politics | Tagged: , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

Federal government outlines new initiatives, to strengthen markets and the economy

Posted by 104Inc.com on October 15, 2008

The federal government today outlined new initiatives to strengthen markets and the economy, with a particular focus on ensuring stability in the nation’s major financial institutions. These actions include investing at least $250 billion directly into major banks and expanding federal insurance protection to encourage financial institutions to resume lending to one another.

This money will come from the recently passed Emergency Economic Stabilization Act — legislation that empowers the Treasury to use up to $700 billion to provide greater liquidity in the markets and promote overall financial market stability.

The $250 billion will be invested into the nation’s banks, with about half of that total going to nine major institutions, including Bank of America, JPMorgan Chase and Citigroup. In return, the federal government will receive equity stakes in these companies in the form of preferred shares.

In addition, FDIC coverage will be expanded on all non-interest-bearing deposit accounts (which include all checking accounts, with the exclusion of Interest Checking, Tiered Interest Checking, Business Interest Checking and Analyzed Business Interest Checking) for the next thirty days. Banks may extend this expanded coverage through Dec. 31, 2009 for a fee. This action by the FDIC is expected to benefit small businesses by providing FDIC coverage for accounts through which they manage their day-to-day operations.

To better understand today’s action’s please review the following key messages.

Key messages include:

  • The Treasury is investing in the nation’s largest banks in another, complementary move designed to strengthen the financial markets, increase investor confidence and lessen continued volatility. This move follows a similar one taken in the United Kingdom last week.
  • This action, combined with others in recent weeks, can be expected to help increase liquidity and support greater stability in the markets.

Posted in Banking, Politics | Tagged: , , , , , , , , , , , , , , , , , , , , | 2 Comments »

Did you watch the first presidential debate Friday night?

Posted by 104Inc.com on September 30, 2008

Did you think it settled anything?

Neither McCain nor Obama won or lost the debate.  Though the focus of the debate was supposed to be foreign policy, the first 40 minutes of the debate revolved around the current economic problems.  No great insight from either candidate on the economy.  Don’t they realize this is the issue that cause them to win or lose the election?  One of them really needs to step up.

Maybe in a sense McCain lost the debate.  He should have dominated the debate with his experience.  He did a very good job of name dropping when he was speaking and that was something Obama couldn’t  do.

It was probably a bit more fun to watch either candidate when the other candidate was talking.  Lots of looks of disgust, amusement, and a little disdain on both candidates’ faces.   I guess it is not fun to have your words twisted any which possible or to have to defend some boneheaded position.

McCain’s line seemed to be “Obama isn’t right about anything”.  It’s not like they’re married – he has to be right about something every once in awhile.  McCain claims to be able to work across the aisle, but it didn’t seem like he could during the debate.

Obama gave credit to McCain when he agreed on a point.  Maybe he did it too often, but at least he gave the appearance he could find a middle ground.  He seemed to pick his battles on various points and leave some minor things to the side.

They have 2 more debates to convince us to vote for one of them.   I have great hope that the vice-presidential debate will be a bit more entertaining.  Will Palin look like a deer in headlights or will Biden say something so crazy you just want to call him an idiot?  Note sure which it will be, but I am hoping for both on Thursday night.

We have five more weeks to go in the election, so check out www.104politics.com if you want to stay up to date.

Posted in Politics | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »