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Archive for the ‘Advertising’ Category

CHANGE CAN BE A POSITIVE PART OF LIFE

Posted by 104Inc.com on March 9, 2009

Shadows Are Security album cover
Image via Wikipedia

You must avoid breaking
when things don’t go your way.
You’ll always be secure
to the degree that you accept change.
True security comes from being able
to bend your insecurities.

Recognize and accept that change
will inevitably take place.
You’ll become secure,
not by standing still, but by growing,
moving, and staying energized.
Be secure in the knowledge
that you can deal with anything
that happens to you.

Have the courage to bet on your ideas.
Take some calculated risks
and act on your dreams.
There is no permanent security
on this earth,
there is only opportunity.

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Poor Or Good Economy, Advertising Can Help You Bring In Customers

Posted by 104Inc.com on February 27, 2009

View of Wall Street, Manhattan.
Image via Wikipedia

Poor Or Good Economy, Advertising Can Help You Bring In Customers

I understand that a slow cash flow is hard to cope with and the first inclination is to cut out the overhead. Unfortunately, they think of advertising as overhead. I considered it an extra salesperson that never slept, needed no health benefits, but always worked hard to bring in business. Advertising should be the last thing to go especially if you can cut cost and get more leads in the process. Now doesn’t that sound like a win-win? Read: Poor Or Good Economy, Advertising Can Help You Bring In Customers Read

By: 104inc.com | 25/02/2009 | Advertising

How To Advertising Online For Free!

Advertising online is big business nowadays. Since the medium is quite cheap to maintain, some other options have become open to earn while advertising online. By being observant online, one can find the ways to make money on online advertising. You can either be the host or the source, and here some ways one can utilize this business for personal revenue. Read: How To Advertising Online For Free! Read

By: 104inc.com | 20/02/2009 | Advertising

A Less Costly Way Of Going Green And Promoting Your Brand With 104Inc

All companies and businesses know the importance of spreading the word about what they sell and offer in order for people to know that their products or services exist in the market. And they know that target consumers will only try out a certain brand when they are aware of it or, as is most often the case, when they have heard of it repeatedly. This is the reason why businesses need all the advertising and promotion they can get…and afford. Read: A Less Costly Way Of Going Green And Promoting Your Brand With 104Inc Read

By: 104inc.com | 20/02/2009 | Advertising

Are The Yellow Pages Still Useful In This Internet Age?

I grew up before microwave ovens, fax machines, cell phones and personal computers. I finally got a Mac in 1984. Ten years later, a cell phone. I started working a sales consultant for the Yellow Pages in 1980 and figured that they would be around forever. But look at us now. We are hooked on Google searches and Blackberries as our PDA’s. What a difference a generation has made. So, do I or anyone else I know, still use the old printed directory? Read: Are The Yellow Pages Still Useful In This Internet Age? Read

By: 104inc.com | 20/02/2009 | Advertising

Why Don’T You Have A Sidewalk Or Window Sign For Your Small Business?

Advertising is so important for any business to survive. If you want people coming in your store then you have to advertise right? s a small business owner, I am sure you are always looking for an inexpensive yet very effective way to attract customers and make more money. Am I still right? Well I just have one question. Why don’t you have a sidewalk sign? Sidewalk signs have been proven to increase walk ins and sales but yet you still haven’t bought one. Again I ask why? Read: Why Don'T You Have A Sidewalk Or Window Sign For Your Small Business? Read

By: 104inc.com | 20/02/2009 | Advertising

How To Advertise Your Business On A Budget

With the unemployment rates going up, market ratings going down, and an overall gloomy outlook for the next few months, every business needs to cut costs. We all need to ride out this economic storm and wait for those clearer skies beyond. Hence, the norm usually these days is that you need to fit a small budget for a big objective. Advertising for example is one of the key investments that may suffer some budget cuts but still has some big shoes to fill. Read: How To Advertise Your Business On A Budget Read

By: 104inc.com | 20/02/2009 | Advertising

The Power Of Action Learning

I learned recently about The Freedom Class, a laptop seminar with Tim Brocklehurst. He claims that with just 2 days, he can set you up with your own Internet Business set to earn over $66,000 in eight months – and over $100,000 in a year. The theory is based around the phenomenon of exponential growth, and there are numerous examples of people who have experienced it using effective viral marketing on The Internet. Read: The Power Of Action Learning Read

By: 104inc.com | 20/02/2009 | Internet

How People Get Back Together After A Break Up

It might seem impossible right now to think that there is anyway for you to get back together with your ex. You maybe thinking that there is no way that your ex will take you back. The fact is that regardless of the reason you have been given by your ex, the true nature and reasons why they left can be right in front of you. Read: How People Get Back Together After A Break Up Read

By: 104inc.com | 20/02/2009 | Relationships

Internet Marketing Provides A Way For You To Earn Your Living Online!

An internet marketing seminar can be your ticket to learning everything you need to get started making money online. If you are like the thousands of people who have been laid off or “sacked” recently as they say in the U.K., you should look to learning a skill that no one can take away from you now. Read: Internet Marketing Provides A Way For You To Earn Your Living Online! Read

By: 104inc.com | 19/02/2009 | Advertising

Free Internet Marketing: 104 Online Marketing Strategies

Remember: You can’t put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Unless you have something as needed and wanted as the original and authentic Fountain of Youth, your customers are not going to look for you; you have to look for them. Read: Free Internet Marketing: 104 Online Marketing Strategies Read

By: 104inc.com | 19/02/2009 | Advertising

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Posted in Advertising, Banking, Bankruptcy, Business, Business Finance, credit score, Diary Entry, economy, job, life, marketing, Mortgage, motivation, Online Business, Online Discounts, Personal Finance, Politics, Sales Training, success, Weight loss, work | Tagged: , , , , , , , | 3 Comments »

Take Your Ad Out of the Yellowpages and Save a Bundle!

Posted by 104Inc.com on February 25, 2009

Take your ad out of the yellowpages and save a bundle. Actually, there’s a bit more to say, but most of my customers usually did just that before coming to see me. You see, I counsele 1000’s of clients during my years as a marketing consultant. So, during a recession, customers would ask to cut or remove their ads entirely. Hey, it made perfect sense to them. When business is good, advertise. When it’s bad, don’t. They also probably buy high and sell low in the stock market, too.

I understand that a slow cash flow is hard to cope with and the first inclination is to cut out the overhead. Unfortunately, they think of advertising as overhead. I considered it an extra salesperson that never slept, needed no health benefits, but always worked hard to bring in business. It was tough to convince my customers to stop dumping money in the yellowpages and start getting more for less.  Advertising should be the last thing to go especially if you can cut cost and get more leads in the process. Now doesn’t that sound like a win-win?

But invariably some businesses will still remove advertising and hope things would get better on their own. Amazingly, when I see them the following year, things weren’t any better and often, worse. They couldn’t comprehend what was happening, so I tried to explain the situation.

I would start with, “You just made your competitors very happy.” The business owner would look startled. “Why is that?” they might ask. “Because,” I reply, “you aren’t in the yellowpages anymore and that’s great but did you replace it with a lower cost and more effective alternative?  No. So when a consumer’s water heater dies and they go searching for a plumber, the other plumbers are there and you aren’t. They get to benefit from less competition. So, even though they pay for the ad, it works better when there are less ads. You did them a favor. I hoped they thanked you.”

Sure, the poor times might cause you to drop the color or reduce a size, but dropping the ad is not the way to help yourself when every customer becomes even more precious. There are other ways to beef up the results of your ad without spending more. In fact, I’ve had some clients spend less and still maintain a successful advertising program. It’s all about the little things and how they are handled. Haven’t you brought your car into the shop for a tune-up? Well, I bet it’s time to trade in that old and dusty yellowpages ad and 104inc.com is your neighborhood low cost and high impact advertising source. They will show you how to create a headline that works and create a slimmer and trimmer ad that can compete for more business. Also, 104inc.com will help you track the results of the ads so you know exactly how it’s doing.

Give your ad a makeover and take it out for a test run with a 45 Day FREE Trial. In a poor or good economy, your advertising can help you bring in customers, if it’s well thought out and created with your business in mind.

 

Posted in Advertising, Business, Business Finance, economy, Free Trial, marketing, Online Business, Online Discounts, Sales Training, success, work | Tagged: , , , , , , , , , , , , , , , , , , , | 1 Comment »

REMAIN IN THE GAME IF YOU WANT TO WIN

Posted by 104Inc.com on February 24, 2009

The more you try, the greater your chance of succeeding. The law of averages is on your side. Taking a risk is often your first necessary step toward success. If you don’t take some risks, you won’t get the chance to succeed. While you are trying, you are winning. Never get discouraged. Every wrong attempt is another step forward. People that make no mistakes usually don’t make anything. Make up your mind not merely to overcome a thousand obstacles, but to win in spite of a thousand defeats. Your mistakes are stepping stones to success and your installment payments to victory. You can’t be a winner and be afraid to lose.

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BELIEF MAKES EVERYTHING POSSIBLE

Posted by 104Inc.com on February 23, 2009

If you want to succeed, you must first believe that you can succeed.

The only thing that stands between you and what you want from life,
is the will to try it and the faith to believe that it’s possible.

The only true limit to your realization of tomorrow will be your doubts of today.
The moment you carry the conviction of belief, in that moment your dream will become reality.

If you think you can, you can.

Posted in Advertising, Business, Diary Entry, Diet, economy, family, Health, job, life, married, Mortgage, motivation, Weight loss, work | Tagged: , , , , , , , , , , , , , , | 1 Comment »

THE POWER TO SUCCEED IS YOURS ALONE

Posted by 104Inc.com on February 23, 2009

Street in Pompeii {{sv|En lugn gata i Pompeji}}
Image via Wikipedia

The day you take complete responsibility for yourself, the day you stop making any excuses, that’s the day you start moving down the road to success. No one else can do it for you. Only you can make it happen. You’re the only one that has to live your life. Success on any major scale requires you to accept responsibility. It’s up to you to choose the thoughts and actions that will lead you to success. Your life will be what you make of it. Nothing will ever happen by itself. Success will come your way once you realize that you have to make it come your way by your own actions. You have the power to live your dreams.

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High Quality Prospects For Your Business: Without Spending a Dime on Leads, Marketing or Advertising!

Posted by 104Inc.com on February 20, 2009

Today I wanted to share with you another secret to building a
successful and income producing business.
 
You see, I have met and talked with hundred of frustrated
marketers who are on the verge of calling it quits.
 
They are disenchanted by:
 
     – Their lack of income!
     – Stagnant business growth
     – The never ending attrition of their business!
 
Or worse, all of the above…
 
If this sounds like you – let me ask you this:
 
Are you building a business like a house of cards?
 
You know what I mean, an organization with little or no “real”
substance.
 
Here’s the secret I want to share with you today:
 
Build your business like you would your dream home.
 
What I mean by that is build your business with a solid foundation,
build from the finest materials you can find… and be extremely selective
when choosing who you bring into your business.
 
Now, this might sound challenging, especially if you’re new to the
business. But don’t worry, I tell you precisely how to do this – and
fast.
 
First of all, don’t simply recruit just anyone into your business!
 
Now, this is going to sound contrary to everything that you have heard
before, and goes against the “everyone is a prospect” mantra that has been
drilled into your subconscious.
 
But hear me out here, as this is an extremely important tip.
 
Most marketers will go to just about any length to recruit “suspects”
into their business, occasionally using “pressure” tactics to do so.
 
The result of this is building a business full of low quality recruits,
who will:
     – Complain the most!
     – Struggle the most!
     – Drain your time the most!
     – Quit the most!
 
And, most importantly – produce the least!
 
Instead, recruit only “high quality” people into your business.
 
Look for people who already have:
     – Existing Business savvy
     – A burning desire to succeed
     – A drive to achieve more
     – A willingness to learn
 
And, if they also have a built in “warm” market – that’s a bonus!
 
So where do you find such people?
 
Believe it or not, that’s a whole lot easier than you think –
BUT ONLY if you know where to look.
 
This is why I have taken all the knowledge that I have obtained in the
last 12 years, and compiled it into a simple to learn, surefire system,
that will show you in step-by-step detail how to target the highest
quality prospects for your business – without spending a dime on leads,
marketing or advertising!
 
And, it’s all waiting for you in my NEW “104Inc.com FREE TRIAL”.
 
And, here’s some great news for you:
 
As I mentioned yesterday, you have the chance to purchase it for the
Pre-Launch price of $99 before it goes on sale to the masses for $199.
I would encourage you to do so now.

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YOU MUST MAKE YOUR OWN OPPORTUNITIES

Posted by 104Inc.com on February 20, 2009

Success doesn’t come to you.
You must go to it.
You don’t need more strength or more ability or greater opportunity.
What you need is to use what you have.
 
The golden opportunity you’re seeking is in yourself.
It’s not in your environment.
It’s not in luck or chance or the help of others.
It’s in you.
 
There will always be a new opportunity
where there is an open mind and a willing hand.
 
Open your own door to opportunity.

Posted in Advertising, Business, Diary Entry, family, Health, job, life, Love, motivation, Personal Finance, Politics, Sales Training, Weight loss, work | Tagged: , , , , , , , , , , | Leave a Comment »

Paying For Traffic and Getting it For Free – The 2 Sides Explained

Posted by 104Inc.com on February 5, 2009

Advertising on Times Square, New York City
Image via Wikipedia

The question is asked so many times on the internet today. People try to answer it here and there, but no one seems to give a definitive yes or no answer to it. Would you prefer to pay for traffic? Or get it for free? Well, if asked in this manner, then the answer would be obvious. Everyone likes free stuffs. But paid traffic has some uniqueness as well.

Just like many other things in the world today, it is very difficult to respond to this question with a yes or a no answer. However one can always give the advantages and disadvantages of both methods of traffic generation.

Below, I’ve summarize 2 advantages and 2 disadvantages of both methods.

Disadvantages of search engine optimization.

1. The main disadvantage of search engine optimization is the time factor. It may take a very long time for you to crack the “get raked high” code and rank on the first page of the organic search results for a popular keyword. This is not a piece of cake and it is not given to any Tom and Dick to do it. It may take a considerable amount of time and perseverance to ever rank high in the organic search results. If at all you ever rank high.

2. Another big disadvantage of search engine optimization is that most search engine users who click on the websites found on the organic search results are just looking for free information, so therefore are not ready to make any purchase at that time. So if you are running a website that you expect people to buy, then your conversion rate could be low on organic searches.

Advantages of search engine optimization

1. Free advertising. The main advantage of organic search result is that it is free. Once you find your website ranked on the 1st page of a main search engine for a popular keyword, then you start getting free targeted traffic to your website. This is great for advertisers or webmaster because they will keep on getting this free advertising as long as they keep ranking high in the organic search results. Unlike pay per click advertising where your advertising stops the same second you stop paying for your clicks.

2. The second advantage of organic search results is that they occupy more space on the computer screen. About 70% of a typical Google search results page is filled up with organic results. This means that they have more advertising space than sponsored links.

The disadvantages of pay per click

1. The main disadvantages of pay per click advertising is the fact that you pay for advertising on the left hand side of your computer screen, while your competitors are getting that same advertising for free on the right hand side of your computer screen.

2. Another big disadvantage of pay per click is short term basis. Once you stop paying for clicks, that is it, you don’t get any clicks. Unlike search engine optimization, where you keep on getting clicks as long as you remain highly ranked in the organic search results. Added to the disadvantages is that fact that Google AdWords is kind of hard to master. Though Google claims that their AdWords platform is easy to understand, this is not the case. To succeed with AdWords, you should have an IQ that is above average.

The advantages of pay per click advertising

1. When it comes to targeting the audience who could likely buy your product, pay-per-click is King. Most Google users are aware that search results that appear on the right hand side of their computer screens are sponsored links. This means that someone is paying for that information to appear there! With this in mind, they are more likely to be qualified buyers, than people who are just searching for free information on the internet.

2. When Advertising on Google AdWords, you can set the specific business objectives you want to meet. For example, if your business objective is generating leads and identifying prospect, then Pay Per Click advertising would track ads that lead to this result, for example event registration and news letter registration. If your business objective is to Brand, Build awareness and educate prospect, then AdWords would do a good job of giving you highly targeted impression and qualified visits to your website. And finally if your business objective is to generate sales and acquire new customers, then Pay Per Click can help you track your conversion, by measuring what you identify as a goal. This could be done using the inbuilt conversion tracker available within the Google AdWords interface. With conversion tracking, advertisers can easily track sales, registrations, catalog requests and much more.

I would not give a Clair cut answer to this question either, but form the advantages and disadvantages I have outlined above, you can judge for your self. As for me I use both methods of advertising, but pay per click as for now has been yielding more fruits than SEO.

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Bargain buyers, beware Circuit City, R.I.P.

Posted by 104Inc.com on January 16, 2009

The troubled 60-year-old electronics chain tried its best to survive bankruptcy, but to no avail; now, it will liquidate its merchandise and close all 567 remaining stores.Bloomberg reports that Circuit City Stores Inc. has hired a quartet of liquidators to sell off its existing merchandise, pending a green light from the courts. If everything goes according to plan, the fire sale will start Saturday and continue through the end of March, online venders like BuyatDiscounts.com and all Circuit City Stores will have blowout sales  according to CNNMoney.com.

And unfortunately for Circuit City’s 30,000+ employees, unemployment awaits.

The biggest consumer tech chain in the U.S. besides Best Buy, Circuit City filed for bankruptcy protection back in November. As Bloomberg notes, the struggling company had been looking for a buyer as late as Thursday, but failed to find any takers.

Of course, news of the Circuit City liquidation sale will draw plenty of bargain hunters, but (as I’ve blogged before), buyer beware.

Typically, closeout sales are final: no refunds or exchanges, so think twice before snapping up a big-ticket item like an HDTV. Also, keep in mind that closeout prices often aren’t as rock-bottom low as you’d think; make sure to comparison shop online, and don’t be fooled by big “75% OFF!” signs on items that have been marked up.

Finally … a deep bow to Circuit City in general, where I’ve spent countless hours of browsing (and drooling)—and if nothing else, when it comes to tech retailers, less competition is never a good thing.

Posted in Advertising, Bankruptcy, Business, Computers, Diary Entry, economy, GoodBye, job, Online Business, Online Coupon codes, Online Discounts, work | 2 Comments »